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About Me.

I decided to pursue a career in marketing due to my passion for storytelling — the possibility of telling unheard stories, evolved stories, revamped stories, classic stories. I love marketing for its ability to create connections, and for allowing me to serve as a bridge between data and creative pieces, problems and solutions, brands and audiences.
Coming from a family of artists and soccer players, I've always been surrounded by creativity and teamwork. I grew up learning the importance of collaboration, staying focused, and adding art to all I do.

I enjoy seeing things from different perspectives and I believe in respecting history while embracing the future without losing one's essence. While the resumé tab on this website reflects my commitment to excellence and continuous learning, the entirety of this website allows me to share more of my story and creative vision.

Relevant Experience

January 2025-Present

Spectrum Reach

  • Apply audience insights and performance data to refine campaign messaging, driving a 30% YoY increase in display CTR and a 33% lift in website engagement rate

  • Lead cross-channel agency campaign strategy and messaging, contributing to a 300% increase in display CTR, 5% lift in paid social CTR, and 10% overall engagement growth

  • Initiate and lead a full audit of indexed and de-indexed web pages, creating a centralized stats tracker that speeds up content updates

  • Analyze landing page behavior using VWO, identifying low scroll depth and informing a pivot to shorter, more focused pages that improve engagement

  • Analyze paid media and asset performance to guide optimizations and media allocation with media team and external partners

  • Coordinate campaign deliverables and timelines across multiple teams for large-scale initiatives, supporting on-time launches and smoother collaboration

  • Own messaging strategy across B2B campaigns, tailoring positioning by audience to lift awareness and consideration

Brand Marketing Specialist

May 2023-January 2025

Spectrum Reach

Brand Marketing and Strategy Intern

  • Led messaging strategy for paid media and multichannel B2B campaigns, driving a CTR 733% above benchmark and a 4x increase in email CTR while more than doubling web leads

  • Assisted in developing and executing email marketing strategies across journey stages, implementing A/B testing to optimize performance

  • Monitored and analyzed campaign KPIs using pivot tables and performance reporting, delivering actionable insights to stakeholders

  • Updated landing page messaging and copy to align with positioning and current claims, supporting conversion-focused campaign

  • Collaborated cross-functionally on campaign planning, briefs, and timelines to ensure consistent execution across paid and owned channels

  • Developed marketing material, including landing page copy optimized for SEO, email copy, articles, LinkedIn Conversation Ads, and more

  • Craft chatbot scripts tailored to different audience segments, leading to an increase in web inquiries

  • Crafted social media content and copy in collaboration with an influencer; executed a Facebook Live event that reached 140 viewers

August 2022-May 2023

Brand Marketing Team – Pace University

Student President, Presenter

  • Oversaw a 13-member team across three departments: Account Planning, Media, and Creative

  • Developed a strategic integrated marketing campaign for Indeed, including consumer research, media strategies, and creative execution; a concept test indicated an 89% increase in unaided consideration for Indeed

  • Acted as editor-in-chief for the plans book and supporting material; designed print ads and an event mockup

  • Presented at the National Student Advertising Competition held by the American Advertising Federation

Sept 2021-Oct 2022

Art & Soul Art Program

Service Project Co-Founder

  • Founded and launched an art program for children focused on enhancing social skills through art therapy methods

  • Planned, ideated, and executed content strategy and promotional plans, and managed social media pages

  • Developed copywriting and branding strategy

  • Maintained effective communication with the guardians of 30+ children and 3 partnering libraries

Sept 2021-July 2022

Westchester Community College (WCC)

Economics Tutor

  • Aided students with questions and difficulties regarding Economics and Personal Finance classes

  • Answered emails directed to the Economics Peer Tutor Center

August 2021-May 2022

Westchester Events Board - WCC

Marketing Specialist, Social Media Manager

  • Monitored and analyzed data from social media platforms (TikTok, Instagram, Facebook); created content and marketing campaigns, resulting in an 80%+ increase in social media engagement

  • Designed and distributed print and digital collateral material (including emails and posters) promoting events and the organization

  • Promoted and managed 31 events and oversaw a 3-member team

  • Communicated with local news media and maintained a bi-weekly newsletter sent to the entire student body

Education

May 2024

Pace University

Bachelor of Business Administration

Double Major: Advertising & Integrated Marketing Communications; Digital Marketing

  • GPA: 4.0 

  • Summa Cum Laude

  • Brand Marketing Team Award

  • Lubin Alumni Association Award

May 2022

Westchester Community College

Associate of Science

Major: Marketing - Honors

  • GPA: 4.0 

  • Valedictorian

  • Marketing Curriculum Award

  • Philosophia Honors Society Member

  • Jack Kent Cooke Scholarship

Certificates

  • Consumer Behavior, Pace University Certificate

  • Consumer Psychology, Purchase College Certificate

  • Microsoft Advertising Search, Microsoft

  • Fundamentals of Digital Marketing, Google Digital Garage

Skills & Expertise

Languages: English and Portuguese (fluent), Spanish (basic)​

  • Microsoft Office Suite

  • Adobe Creative Suite

  • Google Suite

  • Salesforce Marketing Cloud

  • Google Analytics

  • Qualtrics

  • HTML

  • SEO

  • CSS

  • Canva

  • Simmons MRI

  • Social Media

  • AdMall

  • Tableau

  • AdWorks

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