Paola Beber

A marketing specialist bridging data, strategy, and creative. I help turn insights into messaging that drives measurable results.

Quick Snapshot:

Passionate storyteller, results-driven marketer, data-driven strategist
From a family of artists and soccer players
4.0 GPA | Valedictorian | Jack Kent Cooke Scholar
Results:
- 30% YoY increase in display CTR
- 4x increase in email CTR
- 33% lift in website engagement

What I do

Positioning & Messaging

Audience-first messaging across marketing communications and paid campaigns.

Strategy

Insights- and research-driven strategy, tailored by audience and customer journey stage.

Data Analysis

Data analysis that leads to insights that leads to better-informed decision making.

Collaboration & Execution

Cross-functional campaigns and activations from strategy to launch to reporting.

Sneak Peak Into My Work

Led the messaging strategy for a B2B political campaign that achieved year-over-year improvement. Results showed a 30% increase in display CTR and a 33% increase in engagement rate, reflecting strategic refinement based on data, research, and audience understanding.